Friday, April 20, 2012

Verizon plans to push Windows Phone the same way they did with Android

HTC Trophy
Smart Window Phone


Carriers have no doubt tried to push its more popular phones onto customers, such as higher-end Android devices like the Galaxy Nexus, Droid RAZR, etc, and the iPhone, but what about Windows Phone? AT&T certainly has done their part with a huge marketing campaign that was created around the launch of the Nokia Lumia 900, so what’s Verizon’s plan? The carrier has only launched one Windows Phone since it was introduced, the HTC Trophy, but fret not Windows Phone fans as the company’s CFO, Fran Shammo, announced at an earnings call this morning that more Windows Phone devices will be headed onto the carrier later this year.

The carrier has expressed their interest at pushing Windows phones devices onto the masses the same way that the company did with the Android platform, with Shammo being quoted as saying, “We are fully supportive of that with Microsoft. … We helped create the Android platform from the beginning and it is an incredible platform today, and we are looking to do the same thing with a third ecosystem.” No word on which Windows Phone handsets will be arriving on Verizon, but it will certainly be interesting to see what the carrier can do to help bolster Windows Phone adoption rates.

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